Born between 1946 and 1964.
They make up 15% of buyers.
Move after retiring.
Most likely to be closer to family and friends.
Generally move the largest distance from the home they are selling Relatively high medium incomes.
Might have children 18 or younger in the home.
Want smaller home
Change of family situation
The common traits of baby boomers
Self righteous & self-centered.
Too busy for much neighborly involvement yet strong desires to reset or change the common values for the good of all.
The first TV generation.
The first divorce generation, where divorce was beginning to be accepted as a tolerable reality.
Largest generations in history with 77 million people.
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