Born between 1965 and 1980*
They are in their Highest Peak earnings years.
They comprise 26% of buyers.
Buy the largest homes.
Most likely to have children under the age of 18 living at home.
Aged 36 – 50
The “latch-key kids” grew up street-smart but isolated, often with divorced or career-driven parents.
Government and big business mean little to them.
Want to save the neighborhood, not the world
Feel misunderstood by other generations
Cynical of many major institutions, which failed their parents, or them, during their formative years and are therefore eager to make marriage work and “be there” for their children
Don’t “feel” like a generation, but they are
Raised in the transition phase of written based knowledge to digital knowledge archives; most remember being in school without computers and then after the introduction of computers in middle school or high school
Desire a chance to learn, explore and make a contribution
Tend to commit to self rather than an organization or specific career. This generation averages 7 career changes in their lifetime, it was not normal to work for a company for life, unlike previous generations.
Society and thus individuals are envisioned as disposable.
AIDS begins to spread and is first lethal infectious disease in the history of any culture on earth which was not subjected to any quarantine.
Beginning obsession of individual rights prevailing over the common good, especially if it is applicable to any type of minority group.
Raised by the career and money conscious Boomers amidst the societal disappointment over governmental authority and the Vietnam war.
School problems were about drugs.
Late to marry (after cohabitation) and quick to divorce…many single parents.
Into labels and brand names.
Want what they want and want it now but struggling to buy, and most are deeply in credit card debt.
It is has been researched that they may be conversationally shallow because relating consists of shared time watching video movies, instead of previous generations.
Short on loyalty & wary of commitment; all values are relative…must tolerate all peoples.
Self-absorbed and suspicious of all organization.
Survivors as individuals.
Cautious, skeptical, unimpressed with authority, self-reliant.
5.00 (100%) 1 votes